Claude Marketing 201
The Technical Marketer
Go from marketer to technical marketer. Master the terminal, APIs, databases, Claude Code primitives, and build four production-ready marketing agents.
What you'll learn
Curriculum
Why Marketers Need to Be Technical Now
The case for technical literacy in AI-era marketing.
Terminal & CLI: Your New Best Friend
Open the terminal, navigate folders, and run basic commands.
Shell Syntax & Bash Essentials
Common bash commands marketers need: cat, grep, echo, pipes, and environment variables.
Text Editors & Markdown
VS Code basics, editing files, and Markdown syntax for Claude.md files.
HTML, CSS & JavaScript: What Marketers Need to Know
Just enough to understand what Claude is building for you.
What Are Apps, Libraries & Packages?
How software is built from building blocks and what package managers do.
Library Safety & Security
The real risk of malicious packages and how to verify what you install.
Your instructors
Jonathan Martinez
Founder & CEO, GrowthPair
Former growth lead at Uber, Postmates, and Coinbase. Founded and scaled a global staffing company to $3.5M ARR in 2 years. Now building GrowthPair and teaching marketers to leverage AI.
Austin Hay
Fractional CMO & Growth Engineer
10-year growth and marketing veteran who has built and supported technical marketing teams at Clarify, Ramp, Runway, mParticle, and Branch. He's taught martech on Reforge, GTM systems on Maven, and has advised dozens of startups and Fortune 500s. He runs the Growth Stack Mafia newsletter with 20K subscribers and bridges the gap between marketing strategy and technical execution.
Ready to level up?
Enroll in Claude Marketing 201 and start building real AI marketing systems.