Claude Marketing 301
The Growth Engineering Playbook
Live cohort for senior marketers and growth leaders. Build production-grade systems: CDP telemetry, reverse ETL, programmatic SEO, and LinkedIn content automation.
What you'll learn
Curriculum
The Martech Stack Mental Model
Austin's FRIC framework for evaluating any martech tool.
Setting Up a CDP with Claude Code
Configure Segment or mParticle from scratch with event taxonomy and destinations.
Event Tracking That Doesn't Suck
Designing your event schema with naming conventions, properties, and validation.
First Attribution on Your Website
Set up basic attribution using your CDP with UTM strategy and ad platform connections.
Your instructors
Austin Hay
Fractional CMO & Growth Engineer
10-year growth and marketing veteran who has built and supported technical marketing teams at Clarify, Ramp, Runway, mParticle, and Branch. He's taught martech on Reforge, GTM systems on Maven, and has advised dozens of startups and Fortune 500s. He runs the Growth Stack Mafia newsletter with 20K subscribers and bridges the gap between marketing strategy and technical execution.
Jonathan Martinez
Founder & CEO, GrowthPair
Former growth lead at Uber, Postmates, and Coinbase. Founded and scaled a global staffing company to $3.5M ARR in 2 years. Now building GrowthPair and teaching marketers to leverage AI.
Schedule
Ready to level up?
Enroll in Claude Marketing 301 and start building real AI marketing systems.