Design skill

No Slop Design

Kill the AI-generated look in your landing pages, emails, ads, and decks. One paste installs an art director that keeps your design intentional and on-brand.

Added Jul 2026Claude CodeClaude Cowork

AI design has a look: purple gradients, everything centered, glassmorphic cards, emoji headings, the same three-icon grid. Buyers clock it in half a second and trust drops. This skill installs an art director that catches all of it across the surfaces marketers actually ship, landing pages, emails, ads, and decks. It works two ways: a standing rule so nothing you generate defaults to slop, and an on-demand audit you run on any page or screenshot.

The difference

Same content. One looks generated.

Drag the handle. Buyers clock the left version as AI in half a second and trust drops. The skill catches every tell before it ships.

BeforeAfter

On trackLaunch / 14

Release planning

Close 30% more deals by Friday

Every rep's number in one view, updated hourly.

8 of 11 reps at quotaReview pipeline

✨✦

On trackLaunch / 14

✨ Release planning

Close 30% more deals by Friday

Every rep's number in one view, updated hourly.

8 of 11 reps at quotaGet started

Pulsing dot

Emoji kicker

Gradient text

Generic font

Glass + blur

Gradient CTA

Landing pagesEmailsAdsDecks

A few of the tells it catches

Purple gradient on everything

One brand palette, one accent

Center-everything layouts

Left-align for scannability

Gradient-filled headline text

Solid, high-contrast type

The same 3-icon feature grid

Earn each section's layout

Glassmorphism and blurred blobs

Solid surfaces, real contrast

Emoji as section headings

Real typographic hierarchy

What you get

A CLAUDE.md rule block that keeps every landing page, email, ad, and deck off the AI-slop defaults.
A no-slop-design skill with two modes: AUDIT critiques a design or screenshot, DIRECT applies the rules as you build.
The full checklist of 16 AI design tells to kill, each with its fix, written for marketing surfaces.
One paste sets it up in Claude Code and Claude Cowork. No config, no dependencies.

Skill setup · preview

Set up a "No AI Slop — Design" system for me. Do both steps:

STEP 1: Add this section to my CLAUDE.md memory file (use ~/.claude/CLAUDE.md if this is Claude Code, or my Cowork folder's CLAUDE.md if this is Cowork; create the file if it doesn't exist):

## No AI Slop — Design (applies to anything visual you make or critique)

Marketing design that looks AI-generated kills trust and conversion. Before shipping any landing page, email, ad, social graphic, deck, or one-pager, catch these and fix them.

- Kill the AI-startup look: purple/indigo/violet gradients, gradient-filled headlines, glassmorphism, blurred color blobs, gradient-mesh backgrounds, isometric blob-people illustrations. Pick one real brand palette and one accent color used only for the primary action.
- Kill center-everything: not every section is centered. Left-align body copy and lists for scannability...

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Who it's for

Marketers and founders who ship landing pages, emails, ads, and decks with AI and want them to look designed, not generated.

This skill is part of Claude Marketers, where marketers learn to actually use Claude, built by people who use it every day.

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